• Patti Valkenburg, Universiteit van Amsterdam

Open acces book

Jacket Plugged In2

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Plugged In: How Media Attract and Affect Youth

Now, as never before, young people are surrounded by media—thanks to the sophistication and portability of the technology that puts it literally in the palms of their hands. Drawing on data and empirical research that cross many fields and continents, authors Valkenburg and Piotrowski examine the role of media in the lives of children from birth through adolescence, addressing the complex issues of how media affect the young and what adults can do to encourage responsible use in an age of selfies, Twitter, Facebook, and Instagram.

This important study looks at both the sunny and the dark side of media use by today’s youth, including why and how their preferences change throughout childhood, whether digital gaming is harmful or helpful, the effects of placing tablets and smartphones in the hands of toddlers, the susceptibility of young people to online advertising, the legitimacy of parental concerns about media multitasking, and more.


“Patti Valkenburg is a prominent scholar of media and children and one of the most prolific scholars of communication globally. Jessica Taylor Piotrowski is a rising star in our field and one of the leading scholars of the upcoming generation. Together, these two are a powerhouse.
Dafna Lemish, Rutgers, The State University of New Jersey

“Screen media are among the most pervasive influences in the lives of infants, children, and adolescents. A cutting-edge and forward-thinking book of this sort is greatly needed.”
Heather Kirkorian, University of Wisconsin-Madison


13 Februari 2020

 Posting, scrolling, chatting & snapping

The public report by Project AWeSome is now also available in English. Click here to read it.

 jongeren en social media shutterstock

17 December 2019


Jim Jansen interviewed Patti Valkenburg about her "Eureka!" moment. The article appeared in the December edition of New Scientist and in the AD newspaper on 17 December. 

The Eureka! articles by Jim Jansen are also combined in a booklet. Read the article here.


3 December 2019

Posting. Scrolling.  Apping. Snapping.

Posting. Scrolling. Apping. Snapping. We know they do it, but how do they feel when doing this? 

To answer their questions, Project AWeSome, lead by Patti Valkenburg conducted a survey with nearly 1000 youth (aged 14 and 15) living in the Netherlands. Their public report of this research - Posten, scrollen, appen en snappen - released today, reflects the most current information we have about Dutch teens and their social media environment.  A copy of this report (available in Dutch) is available here.

For the UvA press release click here


3 October 2019

Patti Valkenburg master of ceremony at Spinoza award celebration

On Wednesday 2 October the award ceremony for the yearly Spinoza and Stevin prizes took place at the Koninklijke Schouwburg in The Hague. The minister of Education, Culture and Science, Ingrid van Engelshoven, was present to hand out the awards to the four Spinoza and two Stevin laureates. As a former Spinoza laureate, Patti Valkenburg was invited by NWO, the Dutch National Science Foundation, to act as master of ceremony at the celebration.

Below, a picture of Minister Ingrid van Engelshoven (left), Professor Mirjam van Praag (President VU University), and Patti Valkenburg.


More information on the Spinoza and Stevin prizes and the 6 laureates, can be found on the website of NWO:https://www.nwo.nl/onderzoek-en-resultaten/programmas/spinozapremie 

Patti Valkenburg

Distinguished University Professor
Youth, Media and Society
University of Amsterdam

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RT @richardhuskey: With 2020 approaching, it is time for new year’s resolutions. If you make a resolution, make it public! Research shows (…

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